Like most females out there, I would have to say my finances do take a little whack is when it comes to anything fashion or beauty. When I’m shopping, I love checking out all the latest products to hit the shelves – but unfortunately I am not blessed with an unlimited credit card, so I can’t always invest in everything that I fall in love with! (I’m sure there are many girls out there that feel this way too!). Never fear though.. There is a brand new online service that is just about to launch that might just solve this little dilemma!
I’m sure many of you are familiar with one of Australia’s most successful luxury online fashion stores, Le Black Book. Le Black Book is in a league of its own, not only offering their customers with the latest in luxury designs, but also acts as trend forecasters preempting the next big thing, so their customers don’t have to. Alongside a very successful online store, Le Black Book offers Le Magazine, a quarterly online magazine, Le TV, an online TV channel and a regular fashion blog adding another dimension to the Le Black Book brand.
The brains and very much the beauty behind Le Black Book is Kath Purkis – a savvy (and very well dressed) business woman and entrepreneur. Launching Le Black Book at 22 back in 2008, Kath has seen only success. A few years on and Kath is now locked and loaded to begin a new business venture. I managed to catch up with her this week to ask her about her latest business launch, Her Fashion Box.
Kath Purkis – Director of Le Black Book & Her Fashion Box
You’ve had so much success with Le Black Book, what spurred you to move into a new business venture?
Le Black Book, an Australian online fashion destination is 5 years old in March this year which is very exciting & rewarding, it’s now grown from a start-up to a company with customers all over the globe. With Le Black Book, I’m able to identify the most popular trends each season & I have an eye for picking the trends that become a real hit with customers. In 2012 I started to meet a few people in subscription commerce business in fruit and nuts, custom muesli & beauty to name a few. I quickly saw an opportunity to create a fashion subscription business & offer women something to look forward to every month. Her Fashion Box was born, bringing women a monthly fashion & beauty experience.
In a nutshell, can you explain the ‘Her Fashion Box Experience’?
Women love fashion & beauty so I have created a monthly box that incorporates both. Her Fashion Box is a monthly box featuring an on trend fashion accessory tailored to your style profile (trendy, classic or feminine) along with luxury beauty samples from the leading beauty brands.
How much will it cost to sign up to ‘Her Fashion Box’?
Her Fashion Box is $49.95 a month is the experience women can get excited about every month. Her Fashion Boxes arrive the first week of the month to your doorstep or desk, ready to excite & inspire you!
Where did you come up with the ‘Her Fashion Box’ concept?
I came up with the concept in Australia after I met someone in the subscription commerce space that excited & inspired me. After meeting one of the founders of Muesli For Me, I started to process the idea into a business plan & Her Fashion Box was born.
What kind of products can one expect in their monthly delivery?
Women can expect a on trend & seasonal fashion accessory tailored to their style profile which we design exclusively for Her Fashion Box along with premium beauty & lifestyle products.
Kath, what makes you ‘live a little’?
That’s easy, meeting people that inspire me! When I meet someone that inspires me, I thrive & I am lucky enough to have a network of people in my life that inspire me daily. Majority of my close friends are Entrepreneurs & love to create businesses from the ground up. There is nothing more rewarding that start-up a business & seeing it grow & grow. In 2013, I hope to inspire others & turn Her Fashion Box is a brand Australian women get excited about every month.
I am so excited about the launch of Her Fashion Box. I will be reviewing my very own in March, so make sure you keep an eye out! But it’s such an easy investment! And allows you to stay up to date with the latest trends and beauty products. Best of all, it’s tailored just for you and delivered to your door at the beginning of the month – what more could a girl ask for?
So go on, live a little and sign up to start receiving your very own Fashion Box.