It seems nowadays people are shopping for the latest looks online. I have worked with a number of online stores – either by modelling for them or reviewing products and finally interviewing owners and founders. With express delivery, free postage and obligation free returns, shopping for your weekend look, race day dress or something to standout at a wedding, has never been easier.
I was introduced to the amazing online store, Adair Boutique a couple of weeks ago and started chatting with founder Ashley Casey. Queensland born, Ashley and her sister, Nadira run the incredibly successful online boutique from Melbourne and stock some amazing brands including Talulah, Elliatt and Ellie Zeitoune.
I caught up with the sisters to find out a little more about Adair, what inspires them and what spurred them to launch their online boutique…
When did Adair launch?
Adair launched in QLD in May. We are a new exciting business but made the decision to grow our store by moving to the big smoke Melbourne.
What spurred the launch of Adair Boutique?
Having worked 9 to 5 jobs since leaving high school, we both had not found our passion. We’d always spoken about opening a store but it was always one of those things that was on our bucket list. We came back from a holiday in Fiji and New Zealand and we realized we needed to do something that we love, so we bit the bullet and went for it. It took a lot of time, researching and planning and we’ve already learnt so much, we can’t wait to keep growing!
Given the substantial amount of online boutiques that exist, what makes Adair stand out from the crowd?
We are small and boutique and want to showcase our carefully selected designers, rather than flooding our store with tonnes and tonnes of choice. We want people to come back and shop because they love everything! We also want everyone to have the opportunity to express their individuality, and we feel our pieces really represent femininity at its best. We won’t shy away from florals and bold prints that make a statement. We’ve also tried to keep our site clean and easy to navigate.. in past experiences with online shopping nothing frustrates us more than cluttered sites that require hours of sifting to find what we are looking for!
Who is an Adair Boutique ‘shopper’ and what is her style?
She is a sophisticated young woman with an edgy side. She’s bold and confident yet exudes a coolness and flair for vibrant colours and geometric prints. She is basically just like us! And as our own style grows and changes, the store will evolve with us!
What are you predicting to be the biggest trend this Summer?
Runways at the Spring/Summer fashion weeks were teeming with the beloved crop.. perfect for hot summer days or teamed with a sassy skirt for a more dressy night look. Running shorts are also hot right now!
What is Adair Boutiques point of difference?
We really care.. I think sometimes with online stores you can feel a world away from the workers on the end, but with us we try to be always be contactable, at any time of day or night we are willing to assist customers.. We want each girl to have a positive experience at our store and we are always willing to give them as much information as we can to assist them in their purchase.
Are you planning on stocking other designers? If so, who?
Most definitely we are the pipe lines of looking into a few designers at the moment. Hot favorite is Bec n Bridge & Shona Joy.
What makes you ‘live a little’?
Success and some good tunes – each time we set goals and not only achieve but exceed them, we thrive more and more. We left our family, friends and lives back home in Queensland and the desire to prove to everyone, as well as ourselves, that we are succeeding makes everything worth it! To keep us inspired on this journey our love of music never fails to pump us up day or night!
The girls very kindly sent me through the ‘Floral Paradise’ print dress by the stunning label, Talulah. I was really pleased with how quickly my package arrived and there was absolutely no issues with postage or delivery. I was really impressed by the gorgeous packaging and the extra effort that Adair put into presentation. In my package, they included their business card and a return form (which is super helpful, as sometimes we can’t always guess our sizing!). The purple theming was gorgeous – adding to the boutiques personality.
My dress is gorgeous and fit me perfectly (thank you ladies – you nailed the sizing!). It was a perfect dress to wear for Sunday Sessions. I attended a friends birthday yesterday and teamed it with my nude pumps and my grandmother’s vintage clutch. The soft pastels are perfect for Spring/Summer and the soft floral print matched with the strong shoulders, made such a statement. I had plenty of compliments, with many people recognising the Talulah dress straight away.
Adiar Boutique is a must for anyone looking for the perfect party look – stocking some of Australia’s most anticipated labels, Ashley and Nadira know what women want! With the racing season in full swing and more summer events on the way, make sure you live a little and splurge on a brand new Summer look.