Feel Fabulous at the Mercedes-Benz Fashion Festival


“Sydney Is Fashion..”

Spring is so close! Try less than two weeks! So how does one get inspired? Heading to the Fashion Festival and checking out all the latest Spring/Summer trends that are going to be hitting our stores soon! If you’re a fashion lover (like me) I thoroughly recommend that you check out the Fashion Festival that is happening down at Town Hall. So what is the whole experience about? Well let me show you…

I was lucky enough to attend the Fashion Festival, as I was working for Maybelline, the major makeup sponsor of the event. So I was given access to a couple of shows and had the opportunity to look around and see what it’s all about. If you purchase a ticket, you’re able to check out the latest trends on the runway and then have some fun in the ‘Festival Hub’ – here all the major sponsors have interactive stalls where you can get your mits on some amazing samples, have your picture taken by a pro and try a hot new shade of lippy! The tickets range from $35 right through to $100. So if you’re stumped for cash, you can still attend the show! Or, if you feel like splurging and want the whole VIP she-bang, you can! Here’s a little breakdown for you:

From $100: Front Row & Fabulous:
  • Sit Front Row at a collection show of your choice
  • Go behind the scenes on a backstage tour
  • Post show enjoy Tempus Two wines, Peroni & Canapes in the Mercedes-Benz Star Lounge
  • Gift bag
From $80: Access All Areas:
  • Best view of all the runway action
  • Go behind the scenes on a backstage tour
  • Post show enjoy Tempus Two wines, Peroni & Canapes in the Mercedes-Benz Star Lounge
  • Gift bag
From $50: Runway:
  • A Premium seat in the collection show of your choice
  • Be a part of the Post-show after party in the Festival Hub
From $35: Fashion Fix:
  • A seat in the collection show of your choice
  • Be a part of the Post-show after party in the Festival Hub
Here are a couple of snaps from the show that I got to see on Tuesday night! Jennifer Hawkins looked flawless (as usual!) and I loved her pink tipped hair.. Totally trying that trend soon!

The models showcasing the latest looks for

Miss Jennifer Hawkins & her models in the finale!

So once you’ve seen your show, you head down to the Fashion Festival’s ‘Festival Hub’ – a funky space where you can get interactive with all the major sponsors.
  • Mercedes-Benz

Marvel at the latest SL Roadster and feel like a celebrity as you have your photo snapped in this fabulous car!

  • Maybelline NY

This was where I was working! Stop by the stand and have your lipstick touched up by the professional makeup artists – they’ll recommend a colour for you to try if you are feeling a bit game! Plus you’ll score yourself a baby lips, mascara, lippy or bronzer sample! Top of your experience with getting a snap of you with your new lippy as you’re be instantly transported to NYC.

  • HP

The HP gang have an awesome photo studio set up with wigs, feather boas, glasses and costumes – have a laugh and take some funny snaps. The HP team will print out your photo there and then. You’ll also score yourself a super cute laptop case!

  • Redken

The super hot team at Redken will give you guys a tailor-made goodie bag full of amazing Redken products. All you need to do, is share your hair dramas and they’ll hook you up with an instant fix! On top of that, Redken have a styling bar, where you guys can fix yourselves hair-wise post-show. Finally, top off your Redken experience with another snap!

  • The Photo Studio

The lovely Photo Studio will conduct a mini-photoshoot for you, with fans and re-touchers at the ready! Feel like a professional model as your photographer guides you through a quick shoot – I can tell you now the photos that are produced are stunning. You sit through the re-touching process and can purchase your photo at the end. A lovely memento of the Fashion Festival.

  • Mercedes-Benz Star Lounge

If you’re a VIP, Front Row & Fabulous or Access All Areas ticket holder, then this is your place. With complimentary Tempus Two wines, Peronis and canapes on offer, feel like a star post-runway. You also get your awesome goodie bag here too.


Delicious drinks!

The amazing Photo Studio hard at work, getting ready to model-fy everyone!

The Redken Stand ready to help out with your hair dramas.

Some of the designs showcased!

MUAs at the ready! Let the lippy touch ups begin!

The fabulous Maybelline stand!


If you’re going VIP and check out the Star Lounge don’t forget to Tweet!

Jennifer & I rocking the Maybelline photobooth!

Jennifer & I rocking the Redken photobooth!

You have plenty of time to go and check out the Mercedes-Benz Fashion Festival as it’s happening until Saturday night! With Myer Spring/Summer ’13 on tonight at 6pm and Sportscraft & Cotton On tomorrow you’ve got no excuse! Whitney Port is also debuting her collection, ‘WE by Whitney Eve’ on Saturday night at 6pm!

There are shows on every day at 12.30pm 6.00pm and 8.30pm.

You can purchase your tickets at and

So grab some girlfriends, make a date, purchase a ticket and get down to Sydney’s Town Hall and enjoy the Fashion Festival – feel fabulous and live a little!

S x

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